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The Whimsical Workshop is a full-service design studio and retailer from Heidi & Matthew Pridemore. We specialize in bright, fun patterns, fabrics, fabric kits, books, and licensing. Based in Arizona, our products are available worldwide here via our website. We also offer lectures and workshops about designing, quilting, and crafting. We're always creating new and exciting products to spark your imagination and make you smile...so check back often to see what's new!

Make sure to follow us on YouTube!


    The creative process drives what we do. Whether it is a quilt, cross stitch, fabric design or a cute new character, they each bring their own challenges and rewards. Working through that process to create something new and exciting is very rewarding.


    Helping others through the creative process is important to us. Providing a few words of encouragement can make the difference for someone struggling with a problem. We receive inspiration from all kinds of things and people. Passing that inspiration forward is critical.


    There are always tips and tricks that people can learn no matter what their experience level. Sharing our decades of knowledge is an important part of what we do whether it is through lectures, workshops, blogs or videos. We have something for all skill levels.